Concept
Concept
Our team set out to create a ski binding that not only captures performance data with integrated GPS and sensor technology, but also provides anti-theft security. We wanted to empower skiers to track their progress and refine their skills while enjoying the peace of mind that comes from knowing their equipment is protected.
Our team set out to create a ski binding that not only captures performance data with integrated GPS and sensor technology, but also provides anti-theft security. We wanted to empower skiers to track their progress and refine their skills while enjoying the peace of mind that comes from knowing their equipment is protected.
Our team set out to create a ski binding that not only captures performance data with integrated GPS and sensor technology, but also provides anti-theft security. We wanted to empower skiers to track their progress and refine their skills while enjoying the peace of mind that comes from knowing their equipment is protected.
Creative strategy
Creative strategy
These bindings aren’t for the casual skier. We designed them for those who demand more from every run. Athletes who want to level up, develop their technique, and push their limits. Our creative strategy fused cutting edge technology with a bold performance driven aesthetic ensuring that every detail from advanced tracking to anti theft measures speaks directly to the competitive spirit and relentless drive of serious skiers.
These bindings aren’t for the casual skier. We designed them for those who demand more from every run. Athletes who want to level up, develop their technique, and push their limits. Our creative strategy fused cutting edge technology with a bold performance driven aesthetic ensuring that every detail from advanced tracking to anti theft measures speaks directly to the competitive spirit and relentless drive of serious skiers.
These bindings aren’t for the casual skier. We designed them for those who demand more from every run. Athletes who want to level up, develop their technique, and push their limits. Our creative strategy fused cutting edge technology with a bold performance driven aesthetic ensuring that every detail from advanced tracking to anti theft measures speaks directly to the competitive spirit and relentless drive of serious skiers.
Form
Form
We crafted the shape of Boreal ski bindings with a brutalist inspired aesthetic that embodies safety strength and reliability. The angular solid form conveys protection and durability so skiers can trust their gear on the toughest slopes.
We crafted the shape of Boreal ski bindings with a brutalist inspired aesthetic that embodies safety strength and reliability. The angular solid form conveys protection and durability so skiers can trust their gear on the toughest slopes.
We crafted the shape of Boreal ski bindings with a brutalist inspired aesthetic that embodies safety strength and reliability. The angular solid form conveys protection and durability so skiers can trust their gear on the toughest slopes.
Boreal app
Boreal app
Designed as your companion on the mountain the Boreal app delivers real time feedback by displaying metrics like speed distance and overall performance and alerts you if your skis are moved unexpectedly while you’re off the slopes. To keep engagement high we added a gamified layer that lets users compete via daily achievements such as tackling a new trail or uncovering a hidden tree run.
Designed as your companion on the mountain the Boreal app delivers real time feedback by displaying metrics like speed distance and overall performance and alerts you if your skis are moved unexpectedly while you’re off the slopes. To keep engagement high we added a gamified layer that lets users compete via daily achievements such as tackling a new trail or uncovering a hidden tree run.
Designed as your companion on the mountain the Boreal app delivers real time feedback by displaying metrics like speed distance and overall performance and alerts you if your skis are moved unexpectedly while you’re off the slopes. To keep engagement high we added a gamified layer that lets users compete via daily achievements such as tackling a new trail or uncovering a hidden tree run.
